Privacy Policy
1. Who We Are
Deakins Cloud is a UK-based SaaS platform offering bulk SMS capabilities integrated with AI analytics. Our service enables enterprises to conduct high-volume SMS campaigns effectively while providing data insights. Deakins Cloud is operated by Deakins Cloud, a private limited company registered in the UK, with its principal office at The Mill Building, Deakins Mill Way, Bolton, BL79YW.
Company Registration Number: 15978644
Data Controller: Khaled Kaloo
2. Data Collection and Purpose of Use
Deakins Cloud and our service providers, including Voodoo, collect data to facilitate and improve our services, complying with UK data protection legislation:
- Personal Data: To provide our services, we may require details such as your name, email address, and contact information. This information is used solely to maintain your account, manage transactions, and support your campaigns.
- Contact List Information: If you upload contact lists for SMS campaigns, data is securely stored and accessible only within your campaigns. This information is not shared with external entities unless legally required.
- Usage Data: We collect data about your usage patterns and interactions with Deakins Cloud to improve functionality and performance. This data is aggregated and anonymised for analysis.
We prioritise data minimisation, collecting only what is necessary to deliver services and meet regulatory requirements.
3. Personal Data Disclosure
Deakins Cloud may disclose personal data under certain conditions to third parties or as required by law, aligning with Voodoo’s practices to ensure regulatory compliance:
- Service-Related Data Sharing: To assist with transactions or service delivery, we may share data with third parties such as Voodoo or payment processors. This includes anonymised, aggregated data to improve our service.
- Legal Compliance: We may disclose personal data if required to comply with legal obligations, regulatory requirements, or enforce terms of service.
- International Data Transfers: In providing web-based services, it may be necessary for personal data to be transferred outside the UK. In such cases, we ensure data protection mechanisms comply with UK standards.
4. Opt-Out Options for Marketing Communications
Deakins Cloud uses SMS and email for important account-related updates. Marketing messages are only sent if you opt-in, and you can unsubscribe at any time:
- Unsubscribe Methods: To opt-out of promotional SMS or email messages, click the unsubscribe link in the email or follow the STOP instructions in the message. Alternatively, contact our support team for assistance.
- Customisation Options: Users have control over which types of messages they receive. Essential service notifications will still be sent to maintain your account security.
5. Cookie Policy
Deakins Cloud uses cookies and similar tracking technologies, including third-party cookies through Voodoo’s platform, for essential service functionality:
- Login Cookies: Allow users to stay logged in, making navigation seamless across different sections of the platform. Login cookies are removed upon logout.
- Session and Functional Cookies: Improve your browsing experience by storing necessary preferences temporarily, enhancing performance and personalising your experience.
- Analytics Cookies: Deakins Cloud, through Voodoo’s trusted providers, uses cookies to gather anonymised analytics data (e.g., Google Analytics) to understand site usage trends, track interaction quality, and make improvements.
Managing Cookie Preferences: Users may disable cookies through browser settings; however, note that disabling cookies may impact service functionality.
6. Data Security and Storage
Protecting your data is a priority at Deakins Cloud, and we implement several layers of security to maintain its integrity:
- Data Encryption: All sensitive data, including personal and contact list data, is encrypted both in transit (via TLS) and at rest (AES-256).
- Data Location: Data is stored securely within the United Kingdom on GDPR-compliant servers. In cases where data transfer outside the UK is necessary, adequate safeguards such as Standard Contractual Clauses are in place.
- Retention Periods: Personal data is stored only as long as needed to provide our services or as required by law. Users may delete their account and associated data upon request unless retention is required for compliance.
Data Breach Protocols: In the unlikely event of a data breach, we will notify affected users and the relevant data protection authority within 72 hours, as required by the GDPR.
7. Third-Party Providers and Data Sharing
We work with third-party providers (e.g., cloud hosting, payment processors, and analytics providers) who comply with strict data protection standards. These providers process data solely as necessary to perform their functions and in accordance with our policies:
- Service Providers: Voodoo (a service provided by Commify UK Ltd.) may process personal data as required to manage your SMS campaigns and account services.
- Analytics Providers: Google Analytics collects anonymised usage data to help us understand how users interact with Deakins Cloud and identify potential improvements.
- Advertising and User Engagement: In certain cases, cookies or data may be used to show relevant information about Deakins Cloud within our own platform, not shared externally for advertising purposes.
8. User Rights Under Data Protection Law
Deakins Cloud supports your rights under UK data protection law, similar to those upheld by Voodoo:
- Access Rights: You may request a summary of the personal data we hold.
- Data Correction: If any data is inaccurate, you can update it directly within your account or by contacting us.
- Deletion Requests: You may delete your account and associated data from our platform at any time. Residual copies may be retained temporarily in backups for compliance purposes.
- Data Portability: We offer data export options upon request, providing your data in a structured, machine-readable format.
- Withdrawal of Consent: You may withdraw your consent for data processing, where applicable, by updating your settings or contacting our team.
To exercise these rights, please contact our Data Protection Officer at privacy@deakins.cloud. We will respond within 30 days in compliance with regulatory standards.
9. Data Usage Transparency for AI Analytics
Since Deakins Cloud integrates AI-driven analytics, we are transparent about how our AI processes data, adhering to privacy standards:
- AI Data Processing: AI is used to generate aggregated insights and predictive analytics to enhance user experience and service efficiency. Data processed in our AI system is anonymised and limited to the minimum required for analysis.
- User Control Over AI Insights: Users can control certain analytics preferences in their settings, allowing them to choose how data insights are applied to their campaigns.
10. Compliance with Industry Regulations (e.g., GDPR, PECR)
Deakins Cloud adheres to UK data protection regulations, including GDPR and, where applicable, the Privacy and Electronic Communications Regulations (PECR):
- GDPR Compliance: Our data processing aligns with GDPR, ensuring rights such as data access, rectification, and deletion.
- Electronic Communications Compliance (PECR): We comply with PECR for all marketing communications, respecting your preferences and consent choices.
11. Detailed Data Deletion and Retention Policies
Deakins Cloud follows a clear data retention and deletion protocol to ensure compliance and user privacy:
- Data Deletion Requests: User data will be deleted upon request unless retention is legally required.
- Retention Duration: Transaction records are retained for up to 5 years for compliance, and inactive accounts are deleted after a specified inactivity period.
12. Escalation of Complaints
Users can contact the ICO (Information Commissioner’s Office) if they believe their data rights have been infringed:
ICO Contact Information: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Phone: 0303 123 1113
13. Contact Information
For any questions regarding your privacy, data handling practices, or to make a complaint, please contact us at:
Data Protection Officer: Khaled Kaloo
Email: privacy@deakins.cloud
Postal Address: The Mill Building, Deakins Mill Way, Bolton, BL79YW
14. Updates to the Privacy Policy
Deakins Cloud may update this Privacy Policy as necessary to reflect changes in legal requirements or service enhancements. Any significant changes will be communicated via email and on our website, with users encouraged to review updates regularly.